5 Ways to Get More Local Customers Online
Practical tips for tradespeople and small business owners to attract more customers in their local area using simple online strategies.
Attracting local customers doesn't require a massive marketing budget or technical expertise. Here are five practical strategies that work for tradespeople and small businesses across the UK.
1. Claim Your Google Business Profile
This is the single most important thing you can do for local visibility. When someone searches "plumber near me" or "electrician in Manchester", Google shows local business profiles first. Setting one up is free and takes about 30 minutes.
Make sure you:
- Add accurate contact details and opening hours
- Upload photos of your work and team
- Respond to reviews (both good and bad)
- Keep your information up to date
2. Get Listed in Local Directories
Beyond Google, there are dozens of directories where potential customers look for tradespeople:
- Checkatrade
- Bark
- MyBuilder
- Rated People
- Yell
Consistency is key - make sure your business name, address, and phone number are identical across all listings.
3. Ask Happy Customers for Reviews
Reviews are the currency of local business. After completing a job, send a polite message asking satisfied customers to leave a review on Google or your preferred platform.
Tips for getting more reviews:
- Make it easy by sending a direct link
- Time it right (shortly after job completion)
- Don't be pushy - a simple request works best
- Thank customers who leave reviews
4. Use Social Media Locally
You don't need to become a social media influencer. Focus on local Facebook groups and community pages where your potential customers already spend time.
Share:
- Before and after photos of your work
- Helpful tips related to your trade
- Behind-the-scenes glimpses of your day
- Special offers for local residents
5. Build a Simple Website
Even a basic website helps local customers find and trust you. It should include:
- Your services and coverage area
- Contact details prominently displayed
- Customer testimonials
- Photos of your work
A professional website acts as your 24/7 salesperson, answering common questions and building trust while you're busy working.
Start Small, Stay Consistent
You don't need to do everything at once. Pick one or two strategies and do them well. Consistency beats intensity - regular small efforts compound over time into significant results for your local business.